growthEveryone7 min readUpdated Mar 1, 2026
Primary and Secondary CTA: Configuration and Display Rules
Set clear primary and secondary calls-to-action with correct links and behavior across devices.
What this guide helps you do
Your profile presents one clear primary action and one strategic secondary option without ambiguity.
Recommended sequence
- Set Primary CTA first (action + destination). Examples: Book a call, Start trial, Get pricing.
- Add Secondary CTA only when it supports a different intent path, not a competing primary action.
- Use valid https links and short action-led button text.
- Preview button hierarchy and spacing in both mobile and desktop views before publishing.
- If CTA does not render, confirm text + link are both present and the profile has been republished.
Common mistakes to avoid
- Using generic button text with no outcome signal.
- Setting a CTA text without a valid link, which can suppress expected display behavior.
- Running multiple equally strong CTAs that split decision focus.
Topics covered
Keep building from here
Move from documentation into a live page by applying the guidance to your public profile, subscriber path, and CTA hierarchy.