growthEveryone8 min readUpdated Mar 12, 2026
Subscriber Broadcasts: Send Updates to Your Owned Audience
Use the Subscribers workspace to send useful updates to the audience you collected through your own profile.
What this guide helps you do
A practical owned-audience email workflow without needing separate SMTP setup or cold outreach tooling.
Recommended sequence
- Collect subscribers through your profile popup or signup surfaces first.
- Open Subscribers workspace and review active subscriber count before writing a send.
- Choose an available audience size such as all active or a recent subscriber segment within your current plan limit.
- Write a direct subject and message focused on one update, offer, launch, or next step.
- Preview the message, send, then review recent broadcast history and notifications for delivery outcome.
- Remember that replies go to your account email, while unsubscribed contacts are automatically excluded from future sends.
Common mistakes to avoid
- Treating subscriber broadcasts like cold outreach instead of permission-based updates.
- Trying to email a larger audience than your current send allowance supports.
- Packing multiple unrelated announcements into one broadcast and weakening clarity.
Topics covered
Keep building from here
Move from documentation into a live page by applying the guidance to your public profile, subscriber path, and CTA hierarchy.